Vital Choice Wild Seafood – is that really true?

Vital Choice Wild Seafood President, Randy Hartnell

Shouldn’t advertising be truthful?  We certainly think so.  But Vital Choice Wild Seafoods and Organics is just one of many wholesale seafood businesses that keeps the truth buried well below the ocean floor. They insist that all their product is ‘wild’.  But, we know that up to half of their salmon can be raised by man (or woman of course!) for up to half their life. It’s called salmon ranching.

So, if a cow jumps the fence, roams in the forest for a year, then miraculously returns back to the barn, can the farmer really sell his bovine is ‘wild’?  Holy cow, we don’t think so.

We’re not attacking Vital Choice products.  All we ask is that Vital Choice Wild Seafoods be honest with their customers - it’s that simple. 

Send Randy Hartnell (President of Vital Choice) an email and tell him to be honest!