Marketing Disguised As Science

When a newsletter for the Alaska seafood industry personally thanks the folks at Monterey Bay Aquarium for “a big boost”, one can only conjure up images of back alley deals between a geeky little Californian scientist and a burly frostbitten Alaska fishermen.

So what’s the “big boost” boys?  

Ahhh, you mean the marketing plug that MBA gives you each year. You mean the Seafood Watch program – yeah – the one that omits to give unknowing fish eaters any information about Alaska’s salmon ranching program.

This Blog has uncovered some disturbing information about MBA’s ‘Seafood Watch’ program and their apparent love for anything Alaskan – heck, these guys would probably give the ‘best choice’ rating to processing waste that’s been on the floor for a day – maybe they call it the 8 hour, 15 minute and 45 second rule?