Alaska salmon is sold as wild. A fair question is: are they really “wild”?
According to one definition of the term wild, Alaska might be misrepresenting their salmon product;
According to the Pacific Fisheries Resource Conservation Council,
“Salmon are considered “wild” if they have spent their entire life cycle in the wild and originate from parents that were also produced by natural spawning and continuously lived in the wild.”
So, by that definition, the Alaska Seafood Marketing Institute is falsely
False advertising?
The fact that Alaska salmon are half-farmed is not the issue here. The issue is the false representation of their product and Alaska’s tireless condemnation of other farm-raised salmon.
In our next blog, we’ll look at the term “wild-caught” or “line-caught” – two adjectives commonly used by “wild” salmon marketers to confuse the consumer.
