Once Mark Bittman, Twice Shy

Yep, another paid advertisment for Alaska salmon. This time brought to you by Mark Bittman, a food writer also known as “The Minimalist”. The term “minimal” also describes his depth of knowledge of salmon.

Another paid hack?

In his recent blog in the New York Times, entitled “The Bottom Line on Salmon”, he promotes the consumption of…you guessed it…Alaska salmon. He also attacks the quality of…you guessed it…farm-raised salmon. Too bad that his opinions (and the comments below the article) are formed from a complete lack of knowledge of farm-raised salmon. And of course, you can bet he has no idea that 1 in 3 Alaska salmon are farm-raised – called salmon ranching. You can also bet that he has no idea that Alaska’s famed Copper River salmon has been tested for PCB’s, and has scored the highest mark (that’s not good by the way) of all salmon (farmed and wild) ever tested (Ewald et al. 1998).

It’s no coincidence that the Alaska salmon season is just around the corner, so get ready for more of this “attack the competitor” type advertising.

Well done Mark Bittman, your ignorance has got you a permanent place in our blog!