I’ll Scratch Your Back, You Pay Me.

This blog has featured Vital Choice Wild Seafood and Organics a couple of times. We’ve exposed the fact that this company promotes its products by attacking the competition. You know, the ‘ol “only eat wild, don’t eat farmed” rhetoric.

It’s obvious why – by attacking your largest competitor you can sell more of your product. Hey, it’s how politicians get elected and governments are formed!

But, someone the other day challenged us – do you have proof? So, we went looking…it didn’t take us long.

Here’s a quote from their website:

“Vital Choice contributes a portion of its net profits to the Weil Foundation, Raincoast Research Society, the Live Strong Foundation, The Monterey Bay Aquarium, the Natural Resources Defense Council, and other causes devoted to improving the health and well being of people and the planet that sustains us.”

So let us explain the significance of three of these “payouts” – and it ain’t because they improve the health of people and planet.

The Weil Foundation: Dr. Andrew Weil (Nutritionist for clients such as Oprah Winfrey) is paid to endorse Vital Choice products. Fair enough. Simply endorsing is one thing BUT this is the guy that appeared on Larry King Live in January of 2004 and pleaded for people to stay away from unhealthy foods which included pop, chips and…..farm-raised salmon. Come on Andrew, can you be any more obvious?

Raincoast Research Society: This Society is being paid by commercial fishing interest groups to attack farm-raised salmon. The latest study produced by this Society claimed up to 95% (the low number in the range was 9%, but no one uses that number!) of out-migrating juvenile salmon were perishing from farm produced sea lice (sea lice are found naturally on wild juvenile salmon by the way). The study was ripped apart by no less than twenty of the world’s leading fisheries scientists as a completely unfounded claim.

The Monterey Bay Aquarium: Ok, these guys produce the Seafood Watch pamphlets. So, MBA gives wild salmon a “green light” (the main product for Vital Choice) while it’s main competitor, farm-raised salmon, gets a “red light”. Vital Choice smiles and hands over the dough. A match made in heaven.

WARNING! All this back scratching is going to leave a mark.